Real Estate SEO 101: Claim and Optimize Citations

0
207

Do you need to improve your SEO but don’t know the first thing about metadata and link building? If you just looked up SEO, metadata, and link building, then this article is for you. SEO stands for search engine optimization and it’s basically the art of ranking high on Google, Bing, and other search engines. SEO can be complicated if you aren’t a trained expert. It involves creating relevant content that answers a potential customer’s search inquiry, getting other industry websites to link back to your domain, and changing settings in the back end of your webpages to point to relevant keywords that you painstakingly researched.

Confused yet? Don’t worry, we have one tip that is going to help you rank higher than your competitors and just about anyone can do it. All you need to do is claim and optimize the top real estate citations on the web. Essentially this means creating an account and filling out all relevant information at various websites, broadening your professional presence online. Below is a list of the top sites that matter when it comes to real estate.

  • Google My Business
  • Bing Places
  • Yelp
  • YellowPages
  • zillow.com
  • commercialsearch.realtor.com
  • trulia.com
  • BBB.org
  • Youtube
  • SuperPages
  • City-Data
  • Citysearch
  • Yellowbook
  • Yahoo local
  • Angie’s List
  • Facebook
  • Merchant Circle
  • Dex Knows
  • HomeAdvisor
  • Manta
  • Foursquare
  • Linkedin
  • Hotfrog
  • Kudzu
  • Insiderpages
  • Your local Chamber of Commerce
  • realestate.com.au
  • loopnet.com
  • connect.homes.com
  • rentals.com
  • realestateabc.com
  • luxuryrealestate.com
  • estatesales.org
  • homefinder.com
  • rentlist.com
  • reals.com
  • fizber.com
  • valuecom.com
  • rosepetalestate.com
  • ibsteam.net
  • realestatehomesale.com
  • us-realestatedirectory.com
  • realestatepros.org
  • a1webdirectory.org
  • directorycritic.com
  • internationalrealestatedirectory.com
  • realestate4.com
  • realestateyellow.com
  • abcrealestatedirectory.com
  • lakehomesusa.com
  • iqrealestate.com
  • relibrary.com
  • realestatehall.com
  • abireal.com
  • estateagents123.com
  • homesalesonline.net
  • realestateagent-listings.com
  • directoryrealestateagent.com
  • estatedir.com
  • homeownerscircle.com
  • realproguide.com
  • epoweredprofessionals.com
  • realestateabc2.com
  • agentpreview.com
  • superrealestatedirectory.com
  • bestrealestatelink.com
  • cutaboverealtyagents.com

That is a long list, and this can be a tedious process, but the more accounts you fill out the larger your brand appears to Google and other search engines. Fill out a couple of these a week and you will be well on your way. Remember to make sure all of your information is consistent across these websites, conflicting information will not help you out. Before you start, create a cheat sheet like the one below.

  • Your Name
  • Company Name – The company’s exact name
  • Email Address – Your email that will be connected to your business
  • Address – The company’s exact address
  • City – The company’s exact city name
  • State- The state the company resides
  • Zip – The zip code of the company
  • Phone Number – The local phone number of the exact business location
  • Company Website Landing Page – The landing page for the business

Now there is a LOT more to SEO than claiming citations, but this is a baby step in the right direction that you can handle all on your own. If you need more support with SEO, social media, and other digital marketing endeavors contact Berkshire Hathaway HomeServices Northwest Real Estate where we have a full-time digital marketing support team to help you earn what you deserve.

Seattle Metro Area

Portland Metro and SW Washington

Central and Southern Oregon

LEAVE A REPLY

Please enter your comment!
Please enter your name here