We’re excited to share original research from HomeServices of America, based on a survey of 1,000 recent home buyers. It tells a very different story than the one you’ve probably been hearing. Some are betting that a digital experience is what buyers want, keeping agents on the sidelines of their own transactions. The research says otherwise: 74% want a real person leading the way, and the largest single group, at 39%, wants exactly what you already offer, an experience led by people and supported by technology.
When 87% of recent buyers say an experience that bundles brokerage, mortgage, title, and insurance is appealing, and 79% want their agent coordinating it, that’s a direct signal of what the person sitting across from you is hoping for.
Use these numbers in your listing presentations, buyer consultations, and marketing, not to compete with technology, but to remind clients why they wanted a person in the first place. You already have OnePoint, the Complete Real Estate Experience, to offer, so when a client asks who’s going to help pull this all together, you have a real answer for them.
Access the report here!
