Winter is a time for rest and relaxation, but it’s also the most wonderful time of the year to sell a home before the competitive spring market picks up. These tips explain how to take advantage of the holiday shuffle and expose your home to more interested buyers for a quick turnaround.
Illuminate Interested Buyers
Classic soft white holiday lights will attract interested buyers and make any home look and feel timeless. With daylight savings creating dark showings, there is no better way to put your home on center stage than to brighten up the street with the warmth of your home wearing a layer of soft lights.
New Year, New Home
The winter rush brings good tidings and inspiration for new beginnings. Buyers anticipate being settled in their new home by Christmas, if not by the New Year. Work on decluttering and having minimal decorations to ensure buyers can envision their future holidays and their own decor in the home. Having an overabundance of holiday ornamentation or family photos can hinder that vision. Many families face job relocation at the beginning of the year, having your home on the market now ensures you can capture newly transferred employees as your audience.
Time Stops for House Hunters
This time of year, casual window shoppers are at the mall instead of strolling through homes they’ll never buy. Serious buyers take advantage of time off work and are usually willing to work around their house hunting schedule.
Tax Benefits
Shopping discounts bring benefits to the housing market too. Consult your tax advisor to learn more about tax benefits for buyers and sellers who close on a property before the end of the year.
Ask your Berkshire Hathaway HomeServices Northwest Real Estate broker about the many ways you can market your home with minimal disruptions during the holiday season.
